What Is a Bridal Sample Sale? Everything You Need to Know Before You Shop

A bridal sample sale is a limited-time event where bridal boutiques offer significant discounts on sample gowns. These are the dresses tried on by other brides in the showroom, also known as "floor model" gowns. They're sold off the rack — meaning you can take them home the same day — at deeply discounted prices. It’s one of the best ways to score a luxury designer dress without the wait or the full retail price.